When to use Discovery Ads
Discovery Ads campaigns can be an attractive option if:
You want to reach new potential customers: By posting
creations with the brand or the product in the Google feed, you can reach the
potential customers who are eager to try a brand or a product.
Reconnect with old customers: Google Discovery Ads campaigns
are more likely to get conversions among users who already know your brand.
Get conversions with your creations by choosing a compatible
marketing objective: visits, increased sales, subscribers, etc….
Where are these ads posted?
Discovery Ads are responsive and can be displayed on
multiple sites:
YouTube home channel and what to watch now module as users
search for the videos they like the most.
In Gmail when viewing promotions and social sections. It
should be noted that Google has communicated that as of 07/1/2021 this type of
ad will be used to run campaigns in Gmail, since Gmail-only campaigns will
disappear.
In Google Discovery, a feature that brings you content based
on different sources and where millions of people discover the topics that
interest them every day.
How to create a Discovery Ads campaign
Creating a Discovery Ads campaign on Google is easy and will
help you achieve your marketing goals. The steps are the following:
Create a new campaign. Select a marketing objective and
campaign type.
Set up your Discovery Ads campaign step by step according to
your campaign goals
Configure l. A. Geographical orientation and language of l.
A. Campaign.
Select the right audience. Unlike search campaigns,
Discovery ads are not targeted by keywords. The targeting options for Discovery
ad campaigns are: Custom audiences based on l. A. Intent, Remarketing, and
Purchasing Audiences.
Select los angeles bid strategy and enter the average
daily budget.
It is important to note that Google's discovery ad campaigns
are based on machine learning and therefore Google's smart bidding, conversion
maximization, or target CPA strategies.
Create discovery announcements. With Google's knowledge of
customers' search intentions, you can serve users more relevant ads when they
are interested and eager to learn more about your products and services.
Advertisers who take advantage of Discovery ads will have
the option of displaying a single image of their product or service, or
multiple images in a sliding carousel format.
What campaign settings we can't control
Those who are used to monitoring other types of Google
campaigns will notice differences in Discovery campaigns. An advertiser cannot
use, modify or manage the following settings:
Manual bidding strategies
Post method
Device and location targeting
Frequency limiting
Ad rotation
Contextual targeting
Best practices for Discovery Ads campaigns
Discovery campaigns work better with more data. So, make
sure you have enough daily budget to cover your target CPA bid at least 10
times.
Verify that tagging is enabled on it. On account. You
must set up conversion tracking.
Follow custom advertising policies.
The headlines are the most important part of the ad along
with it. A. Image. Therefore, we must add five titles and 5 descriptions.
Select l. A. Adequate audience. Targeting options for
Discovery Ads campaigns can be custom audiences based on intent, remarketing,
and purchase intent audiences.
Use good quality, attractive, inspiring and reflective
images. A. Value proposition of your brand.
If you are using people in the pictures try not to make
these people look artificial and if they use the product they do so
realistically.
Download as many images as possible and use portrait and
landscape formats for the best performance. There must be at least 5 square and
five horizontal images.
Once l. A. Campaign, it leaves you enough room to learn. It
is best to let at smallest a week and a half to see performance and two to
three weeks to make changes.
After the learning time has elapsed, you can analyze the
performance of the assets used in the ad by clicking View asset details to see
the results for images, titles, and ads.